![]() ![]() She’s also leading her own movement (she’s the head of her imprint Product Entertainment, and leads the Product Pushas street team). The project, her first as an artist signed to Atlantic Records, will showcase her versatility in delivering records full of hip-hop spirit and those with some pop flair.įresh off performing at a slew of shows at SXSW in Austin, Texas, last month, the rap upstart is back in the studio crafting material for her new mixtape as well as her major label debut album. The Texas native (she was born in San Jose, Calif.) is pleasing to the eye but it’s her lyrical ability that gives her a fierce advantage over competitors. Snow tha Product‘s forthcoming mixtape, Beauty and the Beast, is aptly titled.
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